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SEO Is Only One Part of Growing Your Business
When looking to grow your online presence to improve brand recognition, increase the number of visitors to your website, create more leads from your target audience and make more sales, many SEO agencies will tell you ranking on the first page of Google is all you need to do.
The same SEO companies promise the earth and often do not deliver additional value to your bottom line, let alone a decent return on investment (ROI).
A Guide to Buying SEO
We urge any potential buyers of SEO, PPC or SEM services to first quantify what their business goals are.
Is your goal really to rank on the first page of Google? It could be if all you want is bragging rights amongst your competitors.
Getting your website to rank on the first page of Google means your website domain name, title and description will get more impressions than if you did not rank on the first page of Google. This might help with brand recognition but little else.
Unless the right sort of web searchers click on your Google or Bing listing entry, you do not get to present your services or your product offerings; no one ever sees your web pages.
Your website must both rank for the keyword phrases that are likely to drive sales to your business and convince the Google or Bing searchers to click on your entry in the search listings.
If your listing is in position one on Google’s listings, people are more likely to click on it before clicking on any other websites listed. Your Google listing must be suitable for Google’s algorithm and compelling to your potential customers. By achieving a search listing that is high on page one of Google, is ideal for Google’s algorithm, and is persuasive for your potential customers, you will get additional traffic to your site.
Next, you need the traffic to stay on your site, reading your content and taking some form of action that either compels them to buy something or demonstrate that they have entered your sales and nurturing funnel.
Things such as having an attractive page that instantly aligns with what they clicked through from in your search listing and having videos and photos will help.
People come to websites looking for something, more often than not, or they come to find answers to the questions they have.
Here is a big wake up call: people coming to your website are not interested in you, your company, how long your company has been established, what the MD’s favourite colour is, or what services you offer!
They are interested in their issues, how you can help them solve those issues, and what the costs of resolving their problems will be.
Many factors can ensure you never make a sale or get a lead from your website. At Effective Business Growth, although we use SEO as part of our overall strategy to achieve your goals, we are not just an SEO company.
We start validating whether we believe we can help your business grow by delivering an Online Business Growth Audit. This is not a traditional SEO audit. Rather, it addresses everything you might need to consider to get more leads and sales from your website.
Typically, your Online Business Growth Audit will include the following
- Helping You Understand Your Business Goals
- Helping You Understand the Real Value of Achieving These Goals
- Customer-Buying Cycle and Where You Want to Be
- Identify Online Means of Achieving These Goals
- Technical Website Audit
- Problems and Issues
- Speed and Mobile Friendless
- Customer-Centric Website Audit
- Competitor Analysis
- Keyword Audit
- Call-to-Action Audit
We undertake Online Business Growth Audits before we agree to work with any new prospective client.
An audit takes us several staff days to put together, and, if you purchase it from us, it will cost you £2,499. The good news is that we do this free of charge without any financial commitment from you. Does it sound too good to be true?
We ask only a couple of things from you:
- You agree to spend a short time on the phone with us so we can understand what you are trying to achieve and what the value of achieving these goals might be for your business.
- You agree to get the right people on a live online meeting where we will present the result of the Online Growth Audit.
- If you like what we present, independent of whether or not we agree to work together in the future, you will do a review on our Google My Business page.
We offer a free business growth consultation to try to help you understand how digital marketing and technology could help your business get better internet exposure and generate more leads and more sales. This initial discussion is not only free of charge but without any further commitment from you or your business.
Adrian Tatum our Managing Director, who has helped many other businesses to deliver business growth through the use of online technologies will personally conduct this one to one session.
To book your discussion please press the button below.
Based in Aylesbury
Effective Business Growth Ltd.
6 The Turnpike
Tel . 01844 690010