Grow Your Business Profitably
Causation of Duplicate Content
Can duplicate content get your website penalised?
Duplicate content refers to large chunks or blocks of text or content that appear more than once either on a single website or across multiple websites.
Duplicate content can be caused by several different means including the following.
- URL variations
- HTTP vs. HTTPS or WWW vs. non-WWW pages
- Scraped or copied content
By far the largest causation is item three above, many webmasters rather than reference another websites content just copy and paste it to keep web visitors on their own site rather than encouraging them to leave their site.
Her are some facts according to people who have quoted Google as their source of information
Many great posts have been published by Googlers. I’m going to give you a summary of the best parts, but I recommend reading over the posts as well.
Duplicate content doesn’t cause your site to be penalized.
Googlers are likely to only consider and rank the first instance of a piece of content they find, especially if this is accredited to a recognised authority author on the subject matter.
Google is unlikely to penalise a site for having an instance of duplicate content on it, however of the site is largely made up on duplicate or thin content then the site may incur a site wide penalty and even be classed as a spam site.
Technical Website Audit
Before working with EBG our site did not really rank at all. We knew we were in a very comepetive industry and although we had the best content on the Maldvices we did not have the kind of budgets that large operators like Thomas Cook and Kunoi had, by working together with EBG we developed a very cost effective SEO Strategy that really delivered for our business.
At the suggestion of EBG we also repurposed the website content to produce a a Best Selling Kindle Guide available from the Amazon store, this still drives tarffic back to our website and has seen additional growth in holiday bookings.
The team at EBG has worked tirelessly to achieve multiple number one keyword rankings for our website and these convert better than ever before into new clients and sales.
We are very excited and cannot recommend Effective Business Growth highly enough, It is very rare to find technical people with quite so much commercial knowledge and business skills.