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Causation of Duplicate Content

Can duplicate content get your website penalised?

Duplicate Content

Duplicate content refers to large chunks or blocks of text or content that appear more than once either on a single website or across multiple websites.

Duplicate content can be caused by several different means including the following.

  1. URL variations
  2. HTTP vs. HTTPS or WWW vs. non-WWW pages
  3. Scraped or copied content

By far the largest causation is item three above, many webmasters rather than reference another websites content just copy and paste it to keep web visitors on their own site rather than encouraging them to leave their site.

Her are some facts according to people who have quoted Google as their source of information

Many great posts have been published by Googlers. I’m going to give you a summary of the best parts, but I recommend reading over the posts as well.

Duplicate content doesn’t cause your site to be penalized.

Googlers are likely to only consider and rank the first instance of a piece of content they find, especially if this is accredited to a recognised authority author on the subject matter. 

Google is unlikely to penalise a site for having an instance of duplicate content on it, however of the site is largely made up on duplicate or thin content then the site may incur a site wide penalty and even be classed as a spam site.

Technical Website Audit

Recent Testimonials

We at SevenHolidays have now worked with Effective Business Growth (EBG) for over two years, during this time we have worked together to redevelop our website, making it more customer centric and ensuring it gets more visitors and then converts web browsers to real holiday booking enquiries.

Before working with EBG our site did not really rank at all. We knew we were in a very comepetive industry and although we had the best content on the Maldvices we did not have the kind of budgets that large operators like Thomas Cook and Kunoi had,  by working together with EBG we developed a very cost effective SEO Strategy that really delivered for our business.

At the suggestion of EBG we also repurposed the website content to produce a  a Best Selling Kindle Guide available from the Amazon store, this still drives tarffic back to our website and has seen additional growth in holiday bookings.

The team at EBG has worked tirelessly to achieve multiple number one keyword rankings for our website and these convert better than ever before into new clients and sales.

We are very excited and cannot recommend Effective Business Growth highly enough, It is very rare to find technical people with quite so much commercial knowledge and business skills.

Adrian Neville

CEO, Seven Holidays


Based in Aylesbury
Effective Business Growth Ltd.
6 The Turnpike
HP18 9QB
Tel . 01844 690010

[email protected]

We are Offering Our Comprehensive Online Business Growth Audit Normally Sold at £2495 Free of Charge